The Founder Upgrade

Insights.

One useful idea
a month.

Notes from my desk. Essays on decisions, systems, and the small upgrades that compound. Published monthly. Subscribers on Substack get the long form first.

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August 22, 2026

The Minimum Machine

If six hours a day made you 60k net a month, would you be more relaxed than you are now?

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August 22, 2026

Half Your Wins Were Going to Happen Anyway

On the profitable habit of taking things out: four subtractions I keep watching work.

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August 21, 2026

The Recovery Paradox

One email and a cookie: remember this rule and you have an unlimited source of referrals

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May 16, 2026

The Rich Also Cry

The decision-making loneliness no one warns you about (and the 3 filters of the only person who can break it)

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May 13, 2026

Your team isn't ready for the new work

The 10-80-10 model held for thirty years. It just broke in the middle. And almost nobody has noticed.

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