The Founder Upgrade

Insights.

One useful idea
a month.

Notes from my desk. Essays on decisions, systems, and the small upgrades that compound. Published monthly. Subscribers on Substack get the long form first.

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August 22, 2026

The Minimum Machine

If six hours a day made you 60k net a month, would you be more relaxed than you are now?

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August 22, 2026

How Many of Your Sales Would Have Happened Anyway?

Five ways to remove unnecessary work and see what actually improves your business.

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August 21, 2026

The Recovery Paradox

An honest email and a small gesture can change how a customer remembers a problem. Our moving company missed that chance.

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May 16, 2026

The Rich Also Cry

Why running a successful company can leave you with nobody to discuss the hardest decisions with.

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May 13, 2026

Your team isn't ready for the new work

AI takes less time to produce the work. Your team needs to get better at deciding what to do and judging the result.

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